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television advertising is the most traditional form of advertising, such as a combination of audio and video advertising messages with unlimited varieties, unlike other methods of advertising such as newspapers, magazines, radio stations and websites. Based on the research report, people conducted by four and a half hours of watching television as the most fun. As a result, many times, television is regarded as the "king" of advertising media like it so much influence on people. It is also considered as the "king" of advertising costs (expensive ).
...Advantages of TV advertising:
Advantages of TV advertising:
...Although television advertising can not make an instant sale as a search engine advertising, it is strongly influenced by the customers and gradually persuades the target market.
...° TV helps in transmitting messages (commercials) with pictures, sound and action.
· Advertisements can be targeted by local people with independent stations and local cable network channels.
· The various segments of people like children, house wives, young people are targets of the organization through various channels (cartoon) at different times (the time in which many people watch television).
And They offer flexibility and selectivity of opportunities for customers to choose the product offered by many companies.
· Creative television advertisements can easily attract people and make them buy the products. This is very advantageous for small businesses.
disadvantages of television advertising:
° The costs involved in television advertising is very high as you need to be repeated several times and so it costs more to air commercials on television channels.
° Television commercials are short, so do not convey more about the product.
° TV commercials are sometimes ambiguous (messed up) because they do not show relevant information about the products.
· If television commercials are not creative then people show no interest to see them and do not buy products.
· Some time TV commercials will be in such a way that people do not believe, so do not buy the products.
· It is difficult to change TV advertising as opposed to print media advertisements.
· Development of television ad includes hiring screenwriters, actors, video editors, and advertising agencies. Therefore, it is a complicated procedure.
Television advertisements have both advantages and disadvantages. When rightly chosen the right present is based on the purpose of helping companies reach their target customers perfectly.
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