Advertising Via Text Messaging - A Small Business Marketing Strategy



Many small business owners begin to hear the text message marketing or SMS promotions, but do not know exactly how they work, or do not think your particular business could benefit from them. This article has a look at how businesses can benefit from SMS Marketing and what it takes to run a successful campaign.

Many small business owners begin to hear the text message marketing or SMS promotions, but do not know exactly how they work, or do not think your particular business could benefit from them. This article has a look at how businesses can benefit from SMS Marketing and what it takes to run a successful campaign.

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Whether you're a small business owner with one location, or a business owner with multiple locations, and you are in the food service of any kind, such as the owner of the restaurant, bar or tavern owner, or even own one small pizza shop, you are someone who can really take advantage of new technologies that marketing people on their mobile phone has to offer.

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Whether you're a small business owner with one location, or a business owner with multiple locations, and you are in the food service of any kind, such as the owner of the restaurant, bar or tavern owner, or even own one small pizza shop, you are someone who can really take advantage of new technologies that marketing people on their mobile phone has to offer.

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Here's how it works. We will use the restaurant as an example.

Here's how it works. We will use the restaurant as an example.

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owner of the restaurant has recently signed a marketing text messaging services company. He talked to any local representative who walked in off the street, and it showed how it all works, or is he / she is a person who is always on the lookout for ways to promote business and heard about it on the internet. Either way the job is set up with their own "keyword" and five-digit "text" number.

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owner of the restaurant has recently signed a marketing text messaging services company. He talked to any local representative who walked in off the street, and it showed how it all works, or is he / she is a person who is always on the lookout for ways to promote business and heard about it on the internet. Either way the job is set up with their own "keyword" and five-digit "text" number.

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Most of the restaurants are on every table a little card or a "table tent" that shows the special day, right? Maybe specials are listed on a thin piece of card stock that is wedged between the top of the metal salt and pepper shakers, for example. Only in this case, the restaurant has a card that says something along the lines of "text (the name of the restaurant) at 83 936 and begin to receive text coupons from us ".

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During the meal service waiter or waitress says the card and tells customers to check it out. They also say that if the customer is really the text name of the restaurant at the five-digit number that will immediately get an SMS back with a "special" or "coupon" that they can use the next time only displays text messages received by the Treasurer.

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Often this text message "coupon" for free drinks, two for one special, or whatever the owner of the company is set to be. The reason this works so well that most everyone always carries his cell phone with them all the time. With a coupon for your business is already on their phones do not have to worry about trying to keep track of paper coupons. They just need to show the text sent by the owner of a waitress or cashier on their next visit.

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There are two things that happened when a client of yours texted her "keywords" or "name your restaurant" to the five digits.

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  1. immediately get a coupon to use on their next visit. If you are a regular customer will not only thank you for the freebie or a discount on their next visit, they will more than likely to tell a friend about it too....
  2. more important (to you as a business owner), that person is now on "the list". Now you can send them a text message with their specials on a weekly basis (or whenever you want to actually DO ).
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