19.Američki slogan za Salema cigarete, "Salem - Osjećaj Free", preveo za japansko tržište kao: "Kada pušenje Salem, osjetit ćete kako osvježiti da je vaš um čini se da je slobodna i prazna ."
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writing copy, or come with a brand name in international markets is a tricky business. I know - I am. It is important that a native speaker translated copy of any checks before being released to the public. Sometimes, though, even the biggest brands get it wrong. Here are the top 20 translation (t) errors I encounter:
......1 Pepsi is "alive with the Pepsi Generation" translated into Chinese became "Pepsi brings your ancestors back from the grave ".
......2.Američki T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit. Instead of "I saw the Pope" (el Papa), shirts read "I saw the potato" (la Papa ).
......3.Big Mac originally sold in France under the name Gros OIP. In French, which translates as' big pimp'.
......4 Schweppes Tonic Water translated into Italian as "Schweppes toilet water." About Scchh * T!
......5.Coors slogan "Turn it loose", the Spanish became "suffer from diarrhea ."
......6 Cars seem to offer a blind spot for advertisers. My favorite is the Chevrolet Nova. In the UK, the new Opel. No problem there, but in New Spain is so popular. 'No va' means' not going'.
......7 GM: Originally sold in Belgium using the slogan, "The body of Fisher," which translates as "Still the Fisher ."
......7 GM: Originally sold in Belgium using the slogan, "The body of Fisher," which translates as "Still the Fisher ."
......8 Not to be outdone, Ford sold Ford Caliente in Mexico, while they learn "Caliente" is slang for "prostitute" and changed its name to S-22.
......9 Even as a big brand like Rolls Royce can pogriješiti.Rolls-Royce Silver Mist never sold well in Germany. Maybe because in German, mist means "human waste ."
......11 Sometimes you can still get it wrong even when words are not included. When Gerber started selling baby food in Africa, they used the same packaging as in the U.S., with a beautiful baby on the label. Later they learned that in Africa, companies routinely put pictures on the label what's inside, since most people can not read English.
......12.Američki Dairy Association's huge success with the campaign "Got Milk?" asks them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read "Are you lactating ?"
......13.Slogan for Frank Perdue chicken products "is a strong need to tender chicken" was translated into Spanish as "aroused the need for man to make chicken affectionate ."
......14 Cue toothpaste is sold in France, Colgate-Palmolive ... when they learn that Cue is also the name of a famous porn magazine.
......14 Cue toothpaste is sold in France, Colgate-Palmolive ... when they learn that Cue is also the name of a famous porn magazine.
......15 When Parker Pen market pen in Mexico, its ads were supposed to read: "It will not leak in your pocket and embarrass you." Unfortunately, the company thought that the word "embarazar" (to impregnate) meant to embarrass, so ads reads: "It will not leak in your pocket and make you pregnant ."
......17 When American Airlines wanted to advertise its new leather first class seats in the Mexican market, translating to "Fly In Leather" campaign literally. Unfortunately, "Vuela en Cuero" translates as "fly naked'.
......18. For some reason, puffs tissues is not clear in Germany. Then someone realized that Puff is German slang for "brothel'.
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