Delivering marketing messages to consumers used to rely on traditional media like television, radio and print, but with the advent of online advertising, the promotion of goods and services has shifted focus to the Internet and World Wide Web. Delivering marketing messages to consumers used to rely on traditional media like television, radio and print, but with the advent of online advertising, the promotion of goods and services has shifted focus to the Internet and World Wide Web. ...
There are many forms of online ads. Some of them are contextual ads on search engine results pages, interstitial ads, online classified advertising, advertising networks, banner ads, Rich Media Ads, Social network advertising, and e-mail marketing, as most of us encounter as an e-mail spam.
...This wide range of options for targeting specific markets have become an attractive feature of marketing via the Web, drawing in companies looking to strengthen their brand presence in the most efficient way possible.
...Competitive Advantage: ...
Advertising on the Internet has grown exponentially over the past decade precisely because it is perceived advantages over more traditional forms of advertising. One major advantage of online ads is an urgent disclosure of information and content. Add to that the unlimited reach of the Internet across the boundaries of geography and time, and you've got a powerful platform for getting your marketing message directly to your target market.
Another advantage of internet advertising is the advertiser performance of investments. Advertising is a very flexible way of marketing because it allows ads to be adapted and tailored to fit different contexts in which they will be placed. This type of customization is available on both the content and publish web pages.
...For example, on-line advertising system in some major search engines to allow ads to be displayed on web pages that are relevant to the content of ads. It is even possible to display them to the search results of keywords associated with the product or service being marketed.
...behavioral targeting ...
behavioral targeting ......
Behavior targeting is another plus point for Internet advertising. Not only are the ads that have been made in the context of websites, but they are also targeting specific consumers based on how users click on the links povijesno.Korisnici click-stream the advertising system with information about what the users are interested in
Do you Like this Article?
0 comments:
Post a Comment