Sex in Advertising: Does it Sell?


Sex prodaje, da, ali samo kada se koristi "u dobrog ukusa." Kao marketingu moramo misliti, ne samo za dobivanje kupaca pažnju kratkom roku, već u izgradnji branda ugled koji će dati dugoročne rezultate.

Sex prodaje, da, ali samo kada se koristi "u dobrog ukusa." Kao marketingu moramo misliti, ne samo za dobivanje kupaca pažnju kratkom roku, već u izgradnji branda ugled koji će dati dugoročne rezultate.

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We are surrounded by advertisements that desperately compete for our attention. Everywhere we look, we are inevitably drawn pictures scantily clad attractive men and women who are supposed to somehow inspire us to purchase the product they endorse. Of course, this attention-getting strategy is popular. But is it effective?

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We are surrounded by advertisements that desperately compete for our attention. Everywhere we look, we are inevitably drawn pictures scantily clad attractive men and women who are supposed to somehow inspire us to purchase the product they endorse. Of course, this attention-getting strategy is popular. But is it effective?

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sexual attraction can improve your ad or commercial because it attracts the attention of the customer. It is human nature to be curious about seksu.Par long legs on a billboard is more likely to catch (and hold) the type of attention than a puppy, regardless of how it can be sweet. Even women are drawn to them, perhaps with a desire to goddess like legs.

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sexual attraction can improve your ad or commercial because it attracts the attention of the customer. It is human nature to be curious about seksu.Par long legs on a billboard is more likely to catch (and hold) the type of attention than a puppy, regardless of how it can be sweet. Even women are drawn to them, perhaps with a desire to goddess like legs.

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However, misuse of sex appeal can be costly. Many campaigns have started insulting brand boycotts that affect sales and damage to the reputation of the brand. Abercrombie & Fitch has been involved in several scandals, the latest from the most recent catalog entitled "XXX Wet, hot summer of fun." 18th April, 2002, just one week after the catalog hit the stores, the Illinois State Senate passed a resolution condemning A & F advertising tactics. This solution, backed by several nonprofit organizations, suggests citizens and shareholders boycott Abercrombie products and to speak out against the company's marketing strategy. Although sexy images in catalogs are not at all uncommon, "XXX Wet, Hot Summer Fun" featured naked boys and girls frolicking in natural settings. Not quite appropriate for the apparel catalog targeted at teenagers.

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