Internet advertising is also known as digital and online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages expressed to attract customers. Examples of <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link/4560595']);" href="http://www.makindia.com/online_media.html" title="Online Advertising Services">online advertising services</a> are contextual ads on search results pages of search, banners, advertising in rich media ad networks, social network advertising, interstitial ads, online classified ads and e-mail marketing, including e-mail spam.
India is having a customer base of over 80 million people, made the best channel to promote brands, products or businesses, more penetrating, more specific and channeled traditional media such as printing and television, where<arel="nofollow"onclick="javascript:_gaq.push(['_trackPageview','/outgoing/article_exit_link/4560595']);" href="http://www.makindia.com/" title="Companies Advertising">advertising companies</a> spend a huge amount of money. Moreover, the growing strength of telecommunications in India has led to users with the choice of using broadband connections are faster, more reliable and affordable. Therefore, there was a surge of growth with more and more Internet marketing agencies to be promoted by the major brands in the advertising companies to deliver the message to potential customers.
Internet advertising provides a versatile, effective and more affordable advertising medium that many businesses in India can utilize. The following takes a brief look at the immense potential of this online advertising medium that is all set to bring businesses in India to the next level.
Since its early takeoff a couple of decades back in India, Internet Advertising today, comes a long way. And part of this driving revolution has been the continuous advancements in technologies since it was first introduced. Furthermore, as compared to having a very narrow market with above the line methods of advertising, Internet Advertising is a global phenomenon which has successfully spread its reach over the entire globe, which has made the whole world a lot smaller and businesses a lot more bigger. A testimony of its success lies in Brands today using India has a launch pad to introduce their products via Internet Advertising done by some of the best <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link/4560595']);" href="http://www.makindia.com/" title="Internet Marketing Agencies India">Internet Marketing agencies</a> in the country.
According to the Indian Revenue Service, the Internet has outperformed all other diverse media channels in terms of compound annual growth rate (CAGR), with figures reaching up to 37.3 percent. This is much higher than the registered growth rate for terrestrial television, at 7.1 percent CAGR, print media at 3.7%, CAGR and cinema at only 3.1% growth rate.
Internet marketing uses more inter active tools that engage consumers in a more in-depth manner than traditional passive media. Potential customers can readily provide their comments and feedback, giving companies real-time analysis as to what customers need in order to better align their marketing strategies. On top of that, Internet marketing tools have better and faster ways of measuring marketing statistics, giving them insights as to what would be more appealing to their targeted customers.
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