Internet Marketing began in 1994 with the appearance of the flag www.wired.com opener. Since then, the Internet advertising has exceeded all expectations of critical information, "replacing print advertising, and take a good market share away from radio, television advertising market, cable and display panel.
Software unleaded (www.unleadedsoftware.com) in Denver, Colorado, is world famous for its advertising on the Internet web sites and newsletters, online as well, such as Corporate Apparel Magazine - Voice and trade. Launched in January 2009, twice monthly e-newsletter will be sent directly to the mailboxes of 60,000 promotional professionals - qualified dealers who design programs for their clothes decorated with corporate customers.
Jeff Rundle, editor of the online newsletter to 60,000 readers in the apparel industry with logo, see Internet advertising as the new form of cheap publicity, he who believes that he will replace some types of print ads for companies to build a more recession-proof model.
"Online advertising in a magazine company newsletter as clothing cuts through the clutter of magazines in large print, deliver messages related sites advertising hot spot for trade immediately and significantly reduce the cost per thousand impressions (CPM) for traditional advertising, "Rundles said." In addition, he served as senior sales now on the web and e-newsletters more often for business-critical information that drives your business.
Standardizing internet marketing came next with the Internet Advertising Bureau (IAB) setting guidelines on advertising sizes with the goal of making promotions opportunities on the internet easier to understand, particularly for newbie Web advertisers. Basically, the theory of the larger the ad, the more attention it receives—the same notion as print advertising—is in force on the internet.
Size does matter even in cyberspace. It has been proven to directly relate to the number of click-throughs generated—details that will affect your internet marketing strategy.
Pop-up ads literally jump out at the visitor to get his or her attention. They are often flash ads that Web surfers can’t help but notice. This attention-getting device drives clicks.
Pop-Under ads (the same size as pop-ups) work the same way, except they pop up underneath the page the visitor is currently viewing so the ad is not seen until the window is closed.
Accepted standards for rectangular and pop-up and pop-under ads are based on pixels:
Medium Rectangle 300 x 250
Square Pop-Up 250 x 250
Vertical Rectangle 240 x 400
Large Rectangle 336 x 280
Rectangle 180 x 150
3:1 Rectangle 300 x 100
Pop-Under 720 x 300
Just like a print banner ad, internet banner advertisements are prominently displayed, but the advantage in a Web banner is that the consumer can click on it to go to the next level of information about the product or service being marketed. Banner ads are rectangular and horizontal, wide enough to display across the Web page.
Animation or flash on a banner ad commands even more attention from the Web site visitor.
Banner and button ad size suggested by IAB:
Full Banner 468 x 60
Half Banner 34 x 60
Micro Bar 88 x 31
Button 1 120 x 90
Button 2 120 x 60
Vertical Banner 120 x 240
Square Button 125 x 123
Leaderboard 728 x 90
Skyscraper ads are vertical. More discrete than banner ads, they are popular because the Web site visitor isn’t disrupted from their focus on the site they want to view. Instead, the skyscraper ad offers site visitors another column of information—even if it is advertising—for the visitor to see and read.
Skyscraper ads are especially effective on sites containing hard news that guests are visiting with a specific purpose in mind.
Skyscraper ad sizes suggested by IAB:
Wide Skyscraper 160 x 600
Skyscraper 120 x 600
Half page Skyscraper 300 x 60
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Size does matter even in cyberspace. It has been proven to directly relate to the number of click-throughs generated—details that will affect your internet marketing strategy.
Pop-up ads literally jump out at the visitor to get his or her attention. They are often flash ads that Web surfers can’t help but notice. This attention-getting device drives clicks.
Pop-Under ads (the same size as pop-ups) work the same way, except they pop up underneath the page the visitor is currently viewing so the ad is not seen until the window is closed.
Accepted standards for rectangular and pop-up and pop-under ads are based on pixels:
Medium Rectangle 300 x 250
Square Pop-Up 250 x 250
Vertical Rectangle 240 x 400
Large Rectangle 336 x 280
Rectangle 180 x 150
3:1 Rectangle 300 x 100
Pop-Under 720 x 300
Just like a print banner ad, internet banner advertisements are prominently displayed, but the advantage in a Web banner is that the consumer can click on it to go to the next level of information about the product or service being marketed. Banner ads are rectangular and horizontal, wide enough to display across the Web page.
Animation or flash on a banner ad commands even more attention from the Web site visitor.
Banner and button ad size suggested by IAB:
Full Banner 468 x 60
Half Banner 34 x 60
Micro Bar 88 x 31
Button 1 120 x 90
Button 2 120 x 60
Vertical Banner 120 x 240
Square Button 125 x 123
Leaderboard 728 x 90
Skyscraper ads are vertical. More discrete than banner ads, they are popular because the Web site visitor isn’t disrupted from their focus on the site they want to view. Instead, the skyscraper ad offers site visitors another column of information—even if it is advertising—for the visitor to see and read.
Skyscraper ads are especially effective on sites containing hard news that guests are visiting with a specific purpose in mind.
Skyscraper ad sizes suggested by IAB:
Wide Skyscraper 160 x 600
Skyscraper 120 x 600
Half page Skyscraper 300 x 60
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