What I'm about to reveal are myths that most people think are 'true .'
They seem set in stone, but are deadly to the advertiser.
I'm sure you'll be surprised. Of course, you May even doubt that I have discovered. But I discovered that these myths must * not * follow - unless of course you like throwing your hard earned money down the drain
Basically there are five community 'newspapers and magazines Advertising Myths'...
Before I go any further in that I'm about to reveal to you about advertising. Here is ...
Before I go any further in that I'm about to reveal to you about advertising. Here is ...
...All I talk about here has one goal:. To help you make more money - much more with their marketing, sales and advertising
...If you are looking for 'pretty' advertising or promotion that looks good without that takes orders and then you should look elsewhere.
...So, when you're reading through these advertising myths and facts, be aware that I'm talking about newspaper and magazine advertising that makes money - plain and simple
...So let's start ...
...Advertising Myth 1: Your ad must first "look good" before it is published in any
...does not matter how good your ad looks. What is important how much money you of the ads!
does not matter how good your ad looks. What is important how much money you of the ads!
...You never leave the goal to create a good looking ad!
Advertising Myth 2: Your company name must be displayed in the ad
No matter how familiar your company or service on your perspective, you should always put the company name at the bottom of the ad. Never put your company name on the top of the ad.
Advertising Myth 3: You should never use a coupon with an answer, because it looks 'unprofessional'
Many design agencies frown on response coupons, because i do not look 'good.' Coupon has the ability to * double * your response immediately.
So, you must have a very good reason not to use the coupon in the ads. (By the way I've never come up with a good enough reason - unless of course you are limited on space !).
Advertising Myth 4: You should use a design agency to create ads
Like all professions there are good and bad design agencies. But only use the design agency that uses a "direct response" advertising principles.
All other design agencies will never get the results to be expected from the newspaper and magazine advertising.
In almost every case, better equipped to create their own advertising, rather than using a design agency.
will save thousands of dollars, and almost certainly make more money from advertising have created.
Advertising Myth 5: Your ad can not have too much copy (words) and have lots of white space
This is the number one mistake people make with their newspaper and magazine advertising.
You can never hope to get a high response to advertising if you do not give people a reason (or several reasons) to respond. This means that your ad must be * whole * of copying.
Contrary to popular opinion, full of relevant ads and use writing always * important wins without a lot of ad copy.
So there you have it. If you want more sales and more success from the newspaper and magazine ads have to step outside the box.
you need a break from tradition. You forget about creating good-looking ad. Do this and I promise your sales and profits will soar!
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